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Privacy Policy

Lightbulbs Direct Ltd, trading as Lightbulbs Direct, uses a number of systems and services to promote and sell its products to the public and trade customers. Lightbulbs Direct Ltd complies with the principles of the General Data Protection Regulation 2018 when dealing with all data received from visitors to the website and premises.

We only hold personal data for as long as necessary. Once data is no longer needed it is deleted from our files.

We regularly email website news and information updates to those customers who have specifically subscribed to our email service. All subscription emails sent by us contain clear information on how to unsubscribe from our email service. Such instructions will include a link to a page to unsubscribe.

We may send emails to existing customers or prospective customers who have enquired or transacted with us, regarding products or services directly provided by us. All emails sent by us will be clearly marked as originating from us.

Lightbulbs Direct has a presence on many social media platforms including Facebook, Twitter, Instagram and others. These social media platforms typically deploy tracking methods such as ‘cookies’, ‘beacons, or, ‘pixels’ that enable them to deliver messages and ads based on a user’s activities and preferences. Users who visit the Lightbulbs Direct website and also use social media platforms can control their tracking preferences and opt-out of this data collection, targeted messages and ads by visiting their user settings on each specific platform. For example, to opt-out of Facebook targeted messaging visit your facebook Home Page > Settings > Ads > Ad Settings and amend settings.

From time to time Lightbulbs Direct participates in advertising campaigns using a range of media companies and platforms. Cookies and other tracking technologies may be used to assess the effectiveness of these campaigns. No personal information is shared with these companies and any information they share with us e.g. if a user subscribes to our newsletter via a third party, is shared on the basis specific, informed consent was given at the time. Subscribers may opt-out of our newsletter mailing list at any time.

We never sell, rent or exchange mailing lists.


COOKIES

Our website uses “cookies” to track use and allow customers to purchase from our website. Please note that these cookies do not contain or pass any personal, confidential or financial information or any other information that could be used to identify individual visitors or customers purchasing from our website. Please note that you are free to refuse cookies. However, for purely technical reasons this may prevent you from purchasing from our website. This is because anonymous cookies are commonly used to keep track of the contents of customers’ shopping baskets or trolleys during the checkout process. This facility ensures that the items added to (or removed from) your basket are accurately stated when you go to pay.

More information about cookies and how to manage them can be found at aboutcookies.org

Cookies and other tracking technologies may be used to monitor the effectiveness of advertising campaigns that Lightbulbs Direct may occasionally use to promote our products. These tools provide information to us to help us ensure we promote relevant products.


COOKIE TYPES AND THEIR USES

We use a variety of cookies across our website for different reasons. Below are descriptions of these cookies and what they are used for.

Necessary Cookies - enable services you have specifically asked for. They are essential in order to enable you to move around the website and use features, such as accessing customer accounts, baskets or carts, and making payments. Without these cookies, services you have asked for such as shopping baskets or e-payments cannot be provided.

Functionality Cookies - remember choices you make to improve your experience. They are used to recognise you when you return to our website and remember choices you make (such as your user name language or the region you are in), and provide enhanced, more personal features such as greeting you by name. They can also be used to remember changes you have made to parts of our website that you can customise. They may also be used to provide services you have asked us for, such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Tracking, targeting or Advertising Cookies - collect information about your browsing habits. They record your visit to our website, pages you have visited and links you have followed. They are used to deliver adverts which are more relevant to you and your interests, to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They are also used to track whether you have clicked through to our website from one of our affiliate’s websites so that we can manage our affiliate networks. We use this information to make our website and the advertising (including product recommendations) displayed on it more relevant to your interests. These cookies are also placed by third parties (including advertising networks) with our permission. These cookies remember that you have visited our website and the pages you have visited, and this information is shared with other organisations such as advertisers and may be used to deliver adverts to you on third party websites or applications (or via email where you have consented to this) based on your online activity.

Browser Settings: If you don’t change your browser settings and continue to use our website, we will assume that you consent to us using cookies on your device. The choice is yours, but if you choose to disable cookies by changing your browser settings, our website and its features may not necessarily work in the same way or produce the same personalised experience. If you delete all of your cookies, you will have to update your preferences with us again. If you use a different device, computer profile or browser you will have to tell us your preferences again.


COOKIE OPT-OUT SCHEMES

There are opt-out schemes which allow you to opt-out from receiving targeted advertising from third parties who are members of those schemes:
Network Advertising Initiative – Please visit http://www.networkadvertising.org/choices
EDAA – Please visit http://www.youronlinechoices.eu for further information.

You can find more information about cookies at: https://ico.org.uk/for-the-public/online/cookies/ and https://www.google.co.in/intl/en/policies/technologies/cookies/.


PERSONAL DATA

Personal Data, including names, contact information and data on use of our website, is collected for the following purposes using these third party services:

SHOPPING - Providing an online shop, promoting products and services and, managing orders using: BigCommerce.com

Personal Data: various types of data including names, addresses and contact information as specified in the privacy policy of the services.

PAYMENTS - Opayo, formerly known as SagePay and PayPal

Personal data: as specified in the privacy policy of the service. No payment data is collected or retained by Lightbulbs Direct Ltd when processing transactions through this website. Please refer to the security policies provided by Opayo, formerly known as SagePay and PayPal.

MARKETING MANAGING NEWSLETTERS AND COMMUNICATIONS - Dotdigital, Google Analytics, Facebook, Instagram, Twitter, Youtube, Google Ads & Google Merchant Centre.

Personal Data: e-mail address, names. Marketing Analytics: Google Analytics analytics.google.com Personal Data: Cookies and Usage Data. For more information on Google's use of information from this site please visit Google's Policy page.

FULFILMENT - Delivery of online orders using Royalmail and Parcelforce.

Personal Data: name, address, contact information and special instructions.


COMPANY AND CONTACT INFORMATION

DATA CONTROLLER AND OWNER

Lightbulbs Direct Ltd, Unit 2 Marrtree Business Park, Bowling Back Lane, Bradford BD4 8QE

COMPANY REGISTRATION

Lightbulbs Direct Ltd is a company registered in England and Wales with company number 04678891 and VAT Number 812 0222 93

Contact e-mail enquiries@lightbulbs-direct.com

Further information on data collected, how we use it and your rights as ‘User’:

We only hold Personal Data necessary to offer services provided on our website.

Data is only used for the purposes described in our entry on the Data Protection Register. DP Register entry


TYPES OF DATA COLLECTED

Among the types of Personal Data that the Lightbulbs DIrect website (the Application) collects, by itself or through third parties, there are: names, e-mail address, billing address, delivery address, contact telephone number/s, Cookies and Usage Data. Personal Data may be freely provided by the User or, in the case of Usage Data, collected automatically when using this Application. Data is requested by this Application when necessary and failure to provide this data may prevent the Application from providing the requested services. In cases where the Application states that Data is not mandatory Users are free not to communicate this Data without any consequences on the availability or the functioning of the service. If you are uncertain about which Personal Data is required to enable us to provide the requested service please contact the Data Controller. Any use of Cookies, or of other tracking tools, by this Application or by the Owner’s third party services used by this Application serves the purpose of providing the services required by the User, in addition to any other purposes described in this document and in the Cookie Policy. Users are responsible for any third party Personal Data obtained, published or shared through this Application and confirm that they have the third party’s consent to provide the Data to the Owner.


MODE AND PLACE OF PROCESSING THE DATA

METHODS OF PROCESSING

The Data Controller processes the Data of Users in a proper manner and shall take appropriate security measures to prevent unauthorised access, disclosure, notification, or unauthorised destruction of the data. The Data processing is carried out using computers and/or IT enabled tools, following organisational procedures and modes strictly related to the purposes indicated. In addition to the data Controller, in some cases, the data may be accessible to certain types of persons in charge, involved with the operation of the site (administration, sales, marketing, legal, system administration, communication) or external parties (such as third party technical service providers, mail carriers, hosting providers, IT companies, communications agencies), appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Data Controller at any time.

PLACE

The Data is processed at the Data Controller’s operating offices and, in any other places where the parties involved with the processing are located. For further information, please contact the Data Controller.

RETENTION TIME

The Data is kept for the time necessary to provide the services requested by the User, or as required by regulation and, the User can always request that the Data Controller suspend or remove the data (to the extent permitted by financial reporting regulation).

THE USE OF COLLECTED DATA

The Data concerning the User is collected to allow the Owner to provide its services, as well as for the following purposes: sales of products, managing payments, platform services and hosting, managing contacts, sending messages and analytics.

The Personal Data used for each purpose is outlined in the specific sections of the document.


ADDITIONAL INFORMATION ABOUT DATA COLLECTION AND PROCESSING

LEGAL ACTION

The User’s Personal Data may be used for legal purposes by the Data Controller, in Court or in the stages leading to possible legal action arising from improper use of this Application or the related services. The User declares to be aware that the Data Controller may be required to reveal personal data upon request of public authorities.

ADDITIONAL INFORMATION ABOUT USER’S PERSONAL DATA

In addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information concerning particular services or the collection and processing of Personal data upon request.

SYSTEM LOGS AND MAINTENANCE

For operation and maintenance purposes, this Application and any third party services may collect files that record interaction with this Application (System logs) or use for this purpose other Personal Data (such as IP address).

INFORMATION NOT CONTAINED IN THIS POLICY

More details concerning the collection or processing of Personal Data may be requested from the Data Controller at any time.

THE RIGHTS OF USERS

Users have the right, at any time, to know whether their Personal Data has been stored and can consult the Data Controller to learn about their contents and origin, to verify their accuracy or to ask for them to be supplemented, cancelled, updated or connected, or for their transformation into anonymous format or to block any data held in violation of the law, as well as to oppose their treatment for any and all legitimate reasons. Requests should be sent to the Data Controller at the contact information set out above.

THIS APPLICATION DOES NOT SUPPORT ‘DO NOT TRACK’ REQUESTS.

To determine whether any of the third party services it uses honour ‘Do Not Track’ requests, please read their privacy policies.

CHANGES TO THIS PRIVACY POLICY

The Data Controller reserves the right to make changes to this policy at any time by giving notice to its Users on this page. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom. If a User objects to any of the changes to the Policy, the User must cease using this Application and can request the Data Controller remove the Personal data. Unless stated otherwise, the then-current privacy policy applies to all Personal Data the Data Controller has about Users.

INFORMATION ABOUT THIS PRIVACY POLICY

The Data Controller is responsible for this privacy policy.


DEFINITIONS AND LEGAL REFERENCES

PERSONAL DATA (OR DATA)

Any information regarding a natural person, a legal person, an institution or an association, which is, or can be, identified even indirectly, by reference to any other information, including a personal identification number.

USAGE DATA

Information collected automatically from this Application (or third party services employed in this Application), which can include: IP addresses or domain names of the computers utilised by the Users who use this Application, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilised to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilised by the User, the various time details per visit (e.g. the time spent on each page within the Application) and the details about the oath followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating the system and/ or the User’s IT environment.

USER

The individual using this Application, which must coincide with or be authorised by the Data Subject, to whom the Personal Data refers.

DATA SUBJECT

The legal or natural person to whom the Personal Data refers. Data Processor (or Data Supervisor) The natural person, legal person, public administration or any other body, association or organisation authorised by the Data Controller to process the Personal data in compliance with the privacy policy.

DATA CONTROLLER (OR OWNER)

The natural person, legal person, public administration or any other body, association or organisation with the right, also jointly with another Data Controller, to make decisions regarding the purposes, and the methods of processing of Personal Data and the means used, including the security measures concerning the operation and use of this Application. The Data Controller, unless otherwise specified, is the owner of this Application.

THIS APPLICATION

The hardware or software tool by which the Personal Data of the User is collected.

COOKIES

Small piece of data stored in the User’s device. More information on Cookies can be found here.

LEGAL INFORMATION

Notice to European Users: this privacy statement has been prepared in fulfilment of the obligations under Air. 10 of EC Directive n. 95/46/EC. and under the provisions of Directive 2002/58/EC. as revised by Directive 2009/136/EC. on the subject of Cookies.

This privacy policy relates solely to Applications used by Lightbulbs Direct Limited.

Latest update: October 15th 2021.