GE Lighting (America) has made their LEDs more like incandescent lights while still having all the benefits of LEDs.
GE Lighting are doing this to try and meet consumer demands to fill every socket in their homes with an energy efficient LED.
When Compact Fluorescent bulbs first appeared on the market 30 years ago the bulbs did not meet customer expectations of light preference and home application needs. GE Lighting has learnt from this and has therefore focused on design, light quality and performance capabilities of their LED products. LED bulbs provide instant brightness, energy efficiency, use 80% less energy and last 15 times longer than incandescents.
General Manager for GE Lighting in North America, John Strainic, said: "We know the light consumers love [incandescents], and we've reinvented and perfected the LED to emulate incandescent light. We know that when consumers think about energy efficient lighting, many are deterred by the memory of early CFL bulbs produced by some manufacturers, and we want them to know that with GE LED lighting - there are no tradeoffs."